One thing that has taken Instagram to a new level of following and creativity is ‘handmade.’ If you are a handmade jewelry designer or own a jewelry business, Instagram is your platform to promote and sell your products.
You can also buy Instagram followers for the account to uplift its visibility and credibility. Meanwhile, in this blog, you will uncover the importance of Instagram for the handmade jewelry business.
Along with it, you will explore various ways that assist you in growing your handmade jewelry business from Instagram successfully.
Importance Of Instagram For The Handmade Jewelry Business
Instagram offers various formats to showcase your handmade jewelry to your audience. With its visually-oriented features, you can highlight your jewelry’s exclusive designs and describe them in detail in the caption below the post.
Instagram’s tools help you reach an interested target audience. You can interact directly with prospective clients and quickly turn them into potential customers.
Instagram also offers direct shopping options. Your handmade jewelry clients can easily view and purchase their designs from home.
Ways To Grow Your Handmade Jewelry Business From Instagram
Now, let’s get to the point and learn the keys to unlocking innovative ways to promote your handmade jewelry business worldwide—even without moving out. Find out how!
- Exhibit Your Latest Collection On Instagram
Always inform your followers about the latest collection of your jewelry. Exhibit the collection using reels, stories, and carousels, and create engagement by asking your followers to rate their newest collection.
- Focus On USPs Like Customization
If you offer customized designs per customer demands, highlight such design posts on your account with explained details.
- Showcase Testimonials And Reviews
Reviews and testimonials build up your credibility, so always post customer testimonials and reviews on your handmade jewelry business page.
- Use Beautiful Captions And Hashtags
With every post, you can craft the most heart-touching captions about jewelry and the beauty that comes along with it that can uplift user engagement in the post and future sales.
Also, remember to put relevant and popular hashtags on your post to make it easily discoverable for people searching for handmade jewelry on Instagram.
- Shoot Behind The Scenes Of Making Jewelry
The process of jewelry designing, making and packing generates interest for many users. Little exposure shots of your office BTS activities will also be proof of your existence worldwide.
- Create An Aesthetic Feed For Instagram
Have you ever noticed some Instagram pages appear systematic and beautiful in their grid? When you explore all their feeds, you can do the same with your jewelry posts. So users will be in awe of your feeds and designs.
- Collaborate With Fashion Influencers
Check out the fashion influencers that can complement your handmade jewelry designs. Collaboration with them gives you a dedicated fan following of influencers who believe in their recommendation. It offers you great exposure to a more significant level of the audience.
- Make It Easy For People To Contact You
As you know, users can directly shop or enquire about handmade jewelry through their Instagram account. Hence, add your contact details to your Instagram business account or post.
- Use Real Customer Photos To Post Content
First, get permission from the client to post their picture on your Instagram page. Using an accurate picture establishes trust in your business services among other users who come across your account.
- Engage With Your Followers
Take the chance to interact with your audiences. It can create a bond and relationship that will last long. Comments responses are like open customer care service, which will not impress just one but many others who read your response.
- Show Different Styling Tips With Your Jewelry
Sometimes, people have not learned how to use handmade jewelry designs in different outfits. You can guide them and open their minds to your handmade jewelry designs through your account’s styling tips.
- Encourage Followers To Share Your Page
You can run a contest and offer prizes, giveaways, or discounts to entice them to share your page on their accounts. When people share your post, it exposes you to different demographic ages and regions.
The good thing is that the jewelry target market is broader than just a few people who are connected with you. More exposure means more business.
- Talk About The Sustainable Approach Of The Brand
When your business shows an ethical & sustainable way of working, it influences many people and generates goodwill for your brand.
Remember to highlight your handmade jewelry sustainable methods in your reels and stories on your Instagram.
- Promote Your Offline Exhibition On Instagram
If your jewelry business is planning physical exhibitions, you can advertise them on your Instagram platform. This way, if any of your audience wants to visit that place, they can explore your handmade designs.
- Tell Viewers The Tips To Clean The Jewelry
A piece of jewelry is a statement owned by almost every woman! So, obviously, cleaning jewelry tips are a great way to grab their attention. If your tips are practical, they might also visit your page as future customers.
Conclusion: Uplift Your Handmade Jewelry Business Effortlessly!
Handmade jewelry businesses may be traditional, but it’s time to promote them innovatively. Implement these methods in your business account to start your new beginning.
In no time, you will see your Handmade jewelry business running fast on the Instagram platform. The idea is to be consistent in your posting and create engagement with your audience.
Grow your jewelry business profusely by following unique strategies.