Artificial intelligence (AI) is everywhere and not missing in online platforms as well. The benefits that AI brings to individuals but also businesses are already known to the public which is also the reason why this technology has grown immensely in the past recent years. Now, naturally, the question arises – where is AI mostly being used and how is it changing the way businesses operate online?
In this article, we will explore some of the prominent uses of AI integration in online platforms and how that is impacting the functioning of these businesses. Furthermore, we will try to also explain how the integration of AI in those online platforms influences the user’s experience on the site.
E-commerce Platforms
E-commerce platforms are some of the first sites that embraced the integration of AI. This integration has only brought them benefits, which is why it keeps expanding day by day. The greatest advantage that the AI integration had in e-commerce platforms was enabling those sites to provide personalized shopping experiences to their users.
Technically speaking, e-commerce sites ask for your permission to track your data. Once you accept those cookies, the site has access to specific things like your browsing history, social media activity, purchasing patterns, and so on. Then, the AI algorithms are fed this data which consequently creates a personalized shopping experience on those sites. If you have ever wondered, this is also the answer to why an online retail store for example shows you exactly the things you like and are likely to purchase.
Online Casino Platforms
AI is also largely being used in online casino platforms. Once they integrated AI, it seems as if the online casino platforms have found the gold when mining for better user experiences. As we all know, online casino platforms offer a variety of games that you can explore and play once you are on the site.
Once the AI algorithms analyze the player’s behavior on these platforms, they start suggesting related games. For instance, let’s say a player has searched for roulette once on the site, but they have also searched for successful roulette strategies on Google. The AI algorithm analyzes this and then shows the player games related to roulette-related keywords that are available on the online casino platform. AI algorithms might suggest variations of roulette to interested players, such as European Roulette (with a single zero), American Roulette (with a double zero), or even newer formats like multi-wheel or live dealer roulette.
The AI-powered system could also recommend strategy guides or tutorials on roulette betting patterns like the Martingale system, D’Alembert system, or Fibonacci system, catering to players looking to refine their approach to the game.
This way, the AI integration enhances the user experience and increases the likelihood that this user will be back on the site, offering a personalized and engaging environment tailored to the player’s interests in roulette and similar games of chance.
Content Streaming Platforms
Content streaming platforms such as Netflix or YouTube use AI to curate their content which is then delivered to the audience. This curated content is called smart content because of the integration of AI. For example, both YouTube and Netflix use AI successfully to enhance the user’s experience on the site. Just like with the other platforms, AI algorithms analyze the user’s habits on these platforms and then make recommendations based on those.
Think of it this way – if you are searching for a video on how to design a microchip and watch a video explaining this fully – then YouTube will show you multiple other videos of the same kind or similar ones that might be of your interest.
If you are wondering how the user benefits here, the answer is simple: the user saves time. Instead of having to type in a video request and then go through all of the videos to find the right one, your time is saved because YouTube is already showing you those videos.
Face Swapping Technology
In addition to content curation, AI is also making waves in content creation and manipulation on streaming platforms. One notable application is face-swapping technology, which has gained popularity in recent years. This AI-driven technique, which realistically transposes one person’s face onto another’s body in videos or images, has evolved from simple social media filters to sophisticated applications in the streaming industry.
Some platforms are experimenting with letting viewers become part of the story by inserting their faces into scenes, while others use it to enhance foreign film dubbing for a more natural viewing experience. In educational content, face-swapping breathes life into historical figures, making learning more engaging.
Content creators are also harnessing this technology to craft innovative narratives, expanding the horizons of digital storytelling. However, the proliferation of face-swapping raises ethical questions. Particularly, questions arise concerning deepfakes and potential misinformation. And with the rapid rise of AI, they still remain unaddressed.
Customer Support On Online Platforms
One of the greatest products of AI that many websites have are chatbots powered by AI. This element is present in almost all websites where the bot pops up as soon as we land on the main page. It has been reported that the use of AI-powered chatbots has increased the user’s satisfaction with the site, which consequently means added value to the website. This way the website becomes trustworthy and gains reputation when ranked on the engine.
But how can a chatbot add this much value to a website? An AI-powered chatbot will most likely answer your question in a second. The good thing is that even if you don’t know how to formulate the question properly, the chatbot will work around the keywords you provided and give you at least one source that will somehow relate to your question.
These instant solutions that the AI-powered chatbot gives are of great value to the companies as well since they don’t need a human on the other end to provide those answers. Instead, that employee could be working on more complex issues which improve the service quality as a result.
Conclusion
It is to be concluded that the integration of AI in many online platforms has resulted to be very fruitful. The personalized user experience, the instant replies, the curation of the content and many more things that AI can provide are definitely of great value to those websites and it is expected to grow even more in the future!