Russian companies and investors have found success in the European market due to their strategic investment approaches. Russian investors have demonstrated a sharp eye for spotting profitable possibilities across a range of industries, including luxury products, energy, real estate, and technology. Through judicious project selection, provision of money, and competence, Russian enterprises have established a noteworthy presence not only in the European market but also in the US market. Along with financial reward, these investments also aim to establish trust and long-term partnerships with European and US partners. This captures the attention of the US market which leads them to seek English to Russian translation services. It also forces the Russian business to go for Russian to English translation in order to get hold of the US market.
These translation services not only help English businesses to cater to the Russian audiences but also Russian businesses to enter the English market as smoothly as possible. In this read, we are going to discuss how Russians are prevailing not only in the European market but also in the United States.
Reign of Russians Over the European and US Markets
Russians do not lack entrepreneurial or creative skills especially when it comes to business. They are one of the most successful and thriving nations in terms of their market. This huge success of their business landscape allows them to broaden their horizons and enter foreign markets. This is why you will notice there are multiple business ventures and startups started by Russian founders which are now captivating the global audiences. For instance, a cloud-based messaging app Telegram is founded by two Russian entrepreneurs Nikolai and Pavel Durov. This app is currently used most in the Asian and American markets. In the United States, by the mid of 2024, there are more than 10.89 million monthly Telegram users.
Hence, there is no doubt in the statement that Russians are surely ruling not only the European but also the American market. Despite the annexation of Crimea in 2014 by Russia, it has managed to maintain good relations with the English speaking countries which is why English to Russian translation services are highly in demand. For example, the success of English based business, Unilever, on the Russian grounds.
Role of Language and Translation Services
One reason behind the success of Russians in international markets is that they value the language of the target audiences. With the help of translation services, Russian founders translate their marketing materials as per the language of the audience. Why do you think Revolut is a big success in London? It is because the founders of this financial technology company, Nikolay Storonsky and Vlad Yatsenko focused on their English speaking audiences.
Language plays a very important role in business, attracting the attention of the audience. And Russians are surely taking advantage of this role of language by translating their business operations for the multilingual audiences.
International Markets Offering Better Opportunities
Russians are prevailing in international markets because of the better business opportunities they are getting. Both European and US markets offer several incentives and tax relaxations, which is boosting the growth of Russian businesses in these markets.
Also, the role of the Russian government is impeccable. The Russian government has been instrumental in helping its companies grow into Europe. It has offered financial help, tax benefits, and legal aid to Russian enterprises wishing to enter the European market through a variety of programs and laws. There is a whole list of businesses started by Russian founders in international markets for the sake of better opportunities and a talented pool of people.
- Endel: Founded by Kirill Bulatsev and Oleg Stravitsky on German grounds. A mobile app that creates a relaxed environment for the user, helping him/her to sleep.
- Humaniq: Founded by Alex Fork. Mobile app that provides financial inclusion solutions.
- Novakid: Founded by Maxim Azarov. A school startup that helps Russian and Polish speaking students learn English.
- Compass Pathways: Founded by George Goldsmith and Ekaterina Malievskaia. A mental healthcare company which aims to provide healthcare solutions to patients.
Surely, the Russians are prevailing in both European and US markets but one thing you need to know is that Americans are also interested in getting their share of success from the European market. This interest brings American businesses to European countries. So with the help of English to German, English to Polish translation services and others, American businesses create a strong presence on the European ground.
Final Words!
To sum up, the reason why Russians are reigning over international markets is because of their customer-centric marketing approaches and the use of translation services. They converse with the audience in their target language which piques the interest of the international audiences. There are certain business ventures started by Russians on both European and American grounds which benefit them with great opportunities such as great revenue and international expansion.
