To set your small business apart from the competition, it’s important to create the most appealing product and packaging design possible. In a world of consumerism, people have multiple options when shopping for an item, which makes it crucial for you to put your best foot forward. Here are some things you can do with your packaging:
Choose sustainable options
Sustainability is important for your brand to tap into, in more ways than one. While going through the ASTM D4169 testing and trying to pick the best materials, remember to also look for eco-friendly options.
With many people choosing to do business with environmentally conscious brands, choosing sustainable packaging isn’t only good for the planet, but it’s also good for your business and consumers. Something that some brands like to do for sustainability is promote recycling. They may offer a specific location for customers to drop their used items or packaging off for recycling, or they simply inspire and motivate through being a brand that has eco-friendly initiatives in place.
Include something special
As you look to stand out from competitors, you’ll find that personalizing your approach could do wonders. Customers like to feel special to the brands they do business with, so if you can include anything from a thank-you note to a small extra in their package, trust that it could return on your investment 100 times. Loyalty is important to many customers who enjoy receiving quality products from their favorite brands.
First impressions matter
Remember that first impressions count when thinking about how to package your products. When a customer opens their package with your product, you want it to be a moment they’ll remember. You may include trendy postcards with every item you send out, or perhaps you include a tag offering a small discount on their next purchase.
Either way, make your packaging something that stands out so when they go to open the box, they will look forward to receiving products from your business every time. Using aesthetically appealing (and sustainable) filling and packaging helps you stay present in their minds.
Advertise what you have
Another way to take advantage of having to package your products is to use the shipping box as a canvas. It can be the “billboard” you need to showcase what you’ve got. Whether you include your logo or have a catchy phrase that makes people take a second look at your items, knowing how to use your packaging to promote your brand can help you get ahead of the competition in the same industry.
Even just a package left on a neighbor’s doorstep can catch the eye of a passerby, making them want to learn more about the product they’ve seen. You never know how many customers you could gain through this marketing campaign.
Inform your customers
Another thing you can do when choosing a packaging option is to inform your customers. For example, you may have a uniquely designed product that needs some explanation, or perhaps a product with ingredients that your customer may want to know about.
With a QR code on your packaging or within the package itself, you can provide easy-to-access informational content without using more materials that could end up as trash. This way, you’re making it easy for your audience to use your product while also doing your part to create a more sustainable business that is doing more for the environment.
In Conclusion
Small businesses can stand out with big packaging choices. Whether you create a beautiful packaging design or you choose to include smart ideas on your packaging as a way to advertise, there are several reasons why businesses should put thought and planning in how they package and ship their products.