DeLeón Tequila is a brand that embodies the essence of luxury and excellence in the world of tequila. With its rich history, meticulous production process, and commitment to quality, DeLeón Tequila has established itself as a leader in the industry.
In this article, we will delve into the world of DeLeón Tequila, exploring its history, production process, range of varieties, and what sets it apart from other tequila brands.
About DeLeón Tequila
DeLeón Tequila is a brand of tequila owned by Diageo, a British multinational alcoholic beverages company. The brand was founded by Brent Hocking in 2008 and is certified as 100% blue Weber agave tequila.
DeLeón Tequila is produced in the town of Purísima del Rincón in the Mexican state of Guanajuato, which translates to “Purest of the Corner” and is named after the Immaculate Conception.
Brand History
DeLeón Tequila was founded by Brent Hocking in 2008 with the goal of creating a luxury tequila brand that would stand out from the rest. In 2013, Sean “Puff Daddy” Combs, the renowned entrepreneur and entertainer, partnered with Diageo to acquire DeLeón Tequila.
This partnership marked a significant turning point in the brand’s history, as it brought a new level of expertise and resources to the table. In 2024, Diageo became the sole owner of DeLeón Tequila after a legal dispute with Combs.
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Tequila Production
DeLeón Tequila is made from the finest 100% Highland Blue Weber agave sourced from the rich earth of the Los Altos region of Jalisco. The agave is hand-selected at harvest for high quality and peak ripeness, yielding the sweetest piñas.
The tequila is then slow-roasted in traditional brick and clay ovens, combined with slow fermentation, under the precise guidance of the master distiller. This process contributes to the tequila’s enriched depth and complexity.
DeLeón Tequila Range
DeLeón Tequila offers a range of varieties, each with its unique characteristics and flavor profiles. The range includes
- Blanco (Silver) Tequila: A crisp and clean tequila with a hint of sweetness.
- Reposado (Rested) Tequila: A smooth and balanced tequila with a hint of oak.
- Añejo (Aged) Tequila: A rich and complex tequila with a hint of vanilla.
- Extra Añejo (Extra Aged) Tequila: A full-bodied and nuanced tequila with a hint of caramel.
- Leóna (Reserve) Tequila: A limited-edition tequila made from 100% pure blue Weber agave and aged for 34 months in Sauternes wine barrels.
Blanco (Silver) Tequila
DeLeón Blanco Tequila is a crisp and clean tequila with a hint of sweetness. It is made from 100% blue Weber agave and is not aged, preserving the natural flavors of the agave.
Reposado (Rested) Tequila
DeLeón Reposado Tequila is a smooth and balanced tequila with a hint of oak. It is aged for a minimum of two months in American oak barrels, which adds a subtle complexity to the flavor profile.
Añejo (Aged) Tequila
DeLeón Añejo Tequila is a rich and complex tequila with a hint of vanilla. It is aged for a minimum of one year in American oak barrels, which adds a deep and nuanced flavor profile.
Extra Añejo (Extra Aged) Tequila
DeLeón Extra Añejo Tequila is a full-bodied and nuanced tequila with a hint of caramel. It is aged for a minimum of three years in American oak barrels, which adds a rich and complex flavor profile.
Leóna (Reserve) Tequila
DeLeón Leóna Tequila is a limited-edition tequila made from 100% pure blue Weber agave and aged for 34 months in Sauternes wine barrels. It is a rich and complex tequila with a hint of fruit and spices.
Ownership and Partnerships
DeLeón Tequila is owned by Diageo, a British multinational alcoholic beverages company. In 2013, Sean “Puff Daddy” Combs partnered with Diageo to acquire DeLeón Tequila, bringing a new level of expertise and resources to the brand.
Sean Combs’ Involvement
Sean “Puff Daddy” Combs, the renowned entrepreneur and entertainer, partnered with Diageo in 2013 to acquire DeLeón Tequila. Combs brought a new level of expertise and resources to the brand, helping to expand its reach and reputation.
His involvement with DeLeón Tequila was a significant factor in the brand’s growth and success.
Diageo’s Acquisition
In 2024, Diageo became the sole owner of DeLeón Tequila after a legal dispute with Combs. This acquisition marked a new chapter in the brand’s history, as Diageo continued to build on the brand’s reputation for quality and excellence.
Awards and Accolades
DeLeón Tequila has received numerous awards and accolades for its exceptional quality and taste. Some of the notable awards include
- Double Gold Medal at the San Francisco World Spirits Competition
- Gold Medal at the International Spirits Challenge
- 95 points at the Wine Enthusiast Magazine
Tasting Notes and Characteristics
DeLeón Tequila is known for its exceptional taste and characteristics. The tequila is made from 100% blue Weber agave and is carefully crafted to bring out the natural flavors of the agave. The tasting notes for DeLeón Tequila include
- Crisp and clean flavor with a hint of sweetness
- Smooth and balanced flavor with a hint of oak
- Rich and complex flavor with a hint of vanilla
- Full-bodied and nuanced flavor with a hint of caramel
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Conclusion
DeLeón Tequila is a brand that embodies the essence of luxury and excellence in the world of tequila. With its rich history, meticulous production process, and commitment to quality, DeLeón Tequila has established itself as a leader in the industry.
Whether you’re a tequila connoisseur or just looking to try something new, DeLeón Tequila is a brand that is sure to impress.
FAQs
What is DeLeón Tequila?
DeLeón Tequila is a brand of tequila owned by Diageo, a British multinational alcoholic beverages company.
Where is DeLeón Tequila produced?
DeLeón Tequila is produced in the town of Purísima del Rincón in the Mexican state of Guanajuato.
What is the history of DeLeón Tequila?
DeLeón Tequila was founded by Brent Hocking in 2008 and was acquired by Diageo in 2013. In 2024, Diageo became the sole owner of DeLeón Tequila after a legal dispute with Sean “Puff Daddy” Combs.
What is the range of DeLeón Tequila?
DeLeón Tequila offers a range of varieties, including Blanco, Reposado, Añejo, Extra Añejo, and Leóna.
What are the tasting notes for DeLeón Tequila?
The tasting notes for DeLeón Tequila include crisp and clean flavor with a hint of sweetness, smooth and balanced flavor with a hint of oak, rich and complex flavor with a hint of vanilla, and full-bodied and nuanced flavor with a hint of caramel.